Armor All®, a leading brand in high-quality auto care products for every car owner, today announced a global, multi-year partnership with Red Bull Racing Honda, the four-time Formula 1 World Champion team.
As the auto cleaning & care partner of Red Bull Racing Honda, Armor All will leverage the partnership to expand its international marketing efforts, grow brand awareness, and connect with new consumers.
In Formula One racing, much like on the road, preparation is everything, reinforcing that no matter their level of expertise, every driver wants the best quality care for their car. Armor All® branding will appear on Red Bull Racing cars, in the garage and be worn on the gloves of the team’s drivers, Max Verstappen and Sergio Perez.
Building on a legacy of innovation, Armor All will also collaborate with Red Bull Racing to explore opportunities surrounding the development of new products. The partnership will also extend to stores wherever Armor All® products are sold as well as consumer promotions that will offer fans opportunities to have a full race experience.
“We’re thrilled to join Red Bull Racing Honda as the team’s official auto cleaning & care partner, bringing two iconic brands together who value innovation and high-quality performance,” said Lori Shambro, Chief Marketing Officer of Energizer Holdings, Inc. “This partnership is momentous for Armor All® as we look to make our brand accessible to more consumers globally, and connect and engage with people who share a love for their cars and racing.”